view TVC

PULSAR CLASSIC

2000 - 2001

October 2001
The nineties witnessed the birth of the 'AND' generation. Work hard and party hard, Western influences and Indian values. This young Indian was cool, masculine, stylish and deserved to be different.
But all they got were 100cc commuter bikes.

In 2001 that changed, forever.

The first generation Pulsar was a runaway success. It not only introduced a new category in motorcycling, but created a new dimension - performance. When families were discussing mileage, Pulsar riders were already talking torque, pick-up and power-to-weight ratios. With Pulsar, bikes were no longer just a mode of transport, instead a relationship between man and machine was beginning to get forged.

The Pulsar was launched in two variants; 150 cc and 180 cc and was "Definitely Male"

Power of 15 and 12 PS for the 180 and 150 respectively

240mm ventilated Front Disc Brakes 240mm ventilated
Front Disc Brakes

Round headlamps and a muscular fuel tank

India's first true sports bike

view tvc

Pulsar UG 1

2002 - 2003

October 2003
Since the time of its launch Pulsar has ruled the hearts of this nation, and by the time of its first upgrade, was already ruling the roads. Outselling competition sports bikes by more than three times, Pulsar was fast becoming the bad boy on the block. The revolutionary DTS-i technology was introduced here which gave the Pulsar a distinct competitive advantage over competition bikes that it still holds. The DTS-i advertising campaign that accompanied the launch of this generation Pulsar also redefined motorcycle advertising in India - this was the first time a bike ad showed the bike with one wheel off the ground - yes the irreverent imagery of the Pulsar was born.

Increased Power to 16 and 13 PS for the 180 and 150 respectively

Revolutionary (Digital Twin Spark Ignition) DTS-i engine Headlamp Fairing Twin Pilot Lamps Engine Kill Switch

Revolutionary (Digital Twin Spark Ignition) DTS-i engine Headlamp Fairing Twin Pilot Lamps Engine Kill Switch

view tvc

Pulsar UG 2

2004 - 2005

November 2004
Each Pulsar upgrade has had 2 aspects to it - styling and technology. The changes under both have been significant, each time redefining the segment. Competition was constantly kept on its toes trying to stay at least just behind Pulsar thus keeping Pulsar and the Pulsar maniacs ahead of the curve. UG2 had many technological upgrades that are till date a part of the Pulsars, and a standard for the industry - 17' alloy wheels that allow for greater suspension travel, nitrox suspension and the legendary ExhausTEC were all introduced in this period.

In terms of styling there was the broader rear tyre, tyre huggers and "All black styling" on the Pulsar 180.

Increased Power to 16.5 and 13.5 PS for the 180 and 150 respectively

ExhausTEC Nitrox Shock Absorbers 17 inch Alloy Wheels Broader rear tyres

ExhausTEC Nitrox Shock Absorbers 17 inch Alloy Wheels Broader rear tyres

view tvc

Pulsar UG 3

2006

October 2006
In 2006 Pulsar crossed the 1 million mark with that many Pulsar maniacs on the road. Pulsar was no longer just a bike, it was a youth brand and was by far the market leader in the sports segment with a 50% share, that is maintained till date. This leadership position had come about after hard work and toil by teams at Bajaj Auto - UG3 had the highest number of total upgrades and ushered in the digital era. This was the first time that the digital speedometer, back-lit switches, self cancelling indicators, LED tail lamps etc. were introduced. Multiple sensors and the digital console gave the rider a lot of information about the overall performance of the bike, and with it a confidence to push forward with additional power that the Pulsar now dished out.

Increased Power to 14 PS for the 150

Digital Speedometer LED Tail Light Wolf Eyed Headlamp Self Cancelling and flexible Turn Indicators Digital Trip meter Backlit switches Over-rev indicator

Digital Speedometer LED Tail Light Wolf Eyed Headlamp Self Cancelling and flexible Turn Indicators Digital Trip meter Backlit switches Over-rev indicator

view TVC

Pulsar 200 DTS-i
& Pulsar 220 DTS-Fi

2007 - 2008

February 2007
The first Indian bike to break the 200 cc barrier had hit the road - The Pulsar 200 and 220. Biking in India was set to change and Pulsar was again leading this revolution. While the 200cc sported a carburetor, the 220cc was fuel injected! These babies could dish out undulating power of 18 and 20 Ps respectively and also boasted of an oil cooler. The 220 also had both front and rear disc brakes.

Split Seat & Split Rear Grab Rail Clip-on handle bars Tubeless Tyres Oil Cooler O-ring sealed chain

Pulsar 220F

Semi-Fairing Projector Headlamp DTS-Fi Engine Rear Disc Brakes

view tvc

Pulsar UG 4

2009

May 2009
Within 3 years another 2 million Pulsars were added, taking the total to over 3 million Pulsars on Indian roads. By this time the sports segment had also expanded to over 15 brands from all major manufacturers like Honda, Yamaha, Hero-Honda, TVS. The segment accounted for about 17% of the total motorcycles sales and Pulsar contributed half of that with its 50% market share that it still maintains.

The 150 got clip-on handle bar and 15Ps power in Feb 2010.

DC Lighting All black styling

All black styling
DC Lighting

The 180 got a whopping 17 Ps power, split seas, clip-on handle bar, tubeless tyres, O-ring sealed chain etc.

Split seats and split rear grab-rail

Split seats and
Split Rear Grab-rail

Clip on Handle Bar and Only Self Start

DC Lighting
Broader 120mm rear tyre

Pulsar 220
Gets a New Variant

2010

January 2010
The looks of the legendary 200 were firmly entrenched in the minds of the customers and on popular demand the Pulsar 220 was also launched in a Street Fighter avatar. With a 50% market share of the fastest growing segment in the motorcycle industry, over 4 million Pulsars were sold. Exported to over 30 countries the Pulsar is by far the biggest brand in Indian motorcycling and eyes world dominance soon.

Street Fighter With Bikini Fairing and Tank Flaps

PULSAR CLASSIC

2000 - 2001

Pulsar UG 1

2002 - 2003

Pulsar UG 2

2004 - 2005

Pulsar UG 3

2006

Pulsar 200 DTS-i & Pulsar 220 DTS-Fi

2007 - 2008

Pulsar UG 4

2009

Pulsar 220 Gets a New Variant

2010

Pulsar 200 DTS-i
& Pulsar 220 DTS-Fi

Pulsar 220
Gets a New Variant